If you want to mean more to your customers and start communicating with them in a way that makes them remember (and like) you, then your brand needs a real personality. Not a collection of cherry-picked characteristics, but a warts-n-all personality, with an outlook on life and opinions of the world.
With the right personality, your brand will make real connections.
Your language and tone of voice will represent a stance that is aligned with who your audience is and your communication will feel more human than ever before.
The Brand Archetype framework helps you identify the desire you want your audience to feel when they connect with your brand and to adopt the personality and behaviours that evoke that desire.
https://iconicfox.com.au/brand-archetypes/